Privacy Policy
Welcome to ZHILIAN LIMITED (referred to as "we," "us," or "the Company"). This Privacy Policy is intended to give a thorough overview of the ways in which your personal information is handled when you engage with our casual gaming services. It details the methods we employ to gather, use, retain, and protect your information, as well as your rights concerning your data. we encourage you to carefully examine this policy before using our services. By accessing or using our services, you confirm your acceptance of the procedures described herein.
I. Data Collection
At ZHILIAN LIMITED, we are dedicated to delivering exceptional and tailored gaming experiences. To achieve this, different forms of data are gathered by us during your engagement with our gaming content. This data is gathered for better service performance, improve quality, and customize the gaming experience to your preferences. The information we collect includes personal details, data associated with in-game activities, technical details automatically logged, and information from external platforms or entities under specific conditions.
(I) Personal Details
To establish a safe and tailored gaming environment, we collect specific personal details when you register for an account, make in-game purchases, participate in events, or contact our customer service representatives. This information is essential for accurate identification and effective account management.
Information Collected:
We may collect your name, email address, date of birth, gender, payment information (such as credit card details or payment account numbers), and the username and password you create for our platform. If you log in through third-party social media platforms like Facebook or Google, we may also access publicly available information from those platforms, such as your avatar, user alias, and social contacts, depending on the permissions you grant.
Purpose of Collection:
The personal details collected are used to establish and maintain your gaming account, enabling us to provide dedicated customer support, process in-game transactions efficiently, and send important notifications, including updates, security alerts, and event reminders. Additionally, this information helps us personalize your gaming experience by recommending games or items based on your age, gender, and gaming history. We prioritize privacy protection and only collect data necessary for service provision and enhancement.
(II) data associated with in-game activities
To continuously refine our services and tailor your gaming experience, we collect data about your in-game activities. Analyzing this data allows us to understand your engagement with our gaming content, enabling us to offer more relevant content and improve game mechanics.
Information Collected:
This includes your game progress (such as completed levels and scores), time spent playing, achievements unlocked, interactions with other players (e.g., chat messages, trading activities, and team participation), and purchase history. We also track frequently used game features, challenges attempted, and responses to in-game events.
Purpose of Collection:
Our goal is to provide personalized gaming content. For instance, if you frequently play a specific game mode, we may suggest similar or more advanced modes. By analyzing your performance, we can adjust the game’s difficulty to ensure it remains challenging yet enjoyable. This data also helps us monitor progress and offer targeted advertising or promotions. For example, if you’re struggling with a level, we might offer a power-up item. Furthermore, the data assists us in enhancing game performance, fixing bugs, and improving the overall experience for all users.
(III) technical details automatically logged
As you use our services, we automatically collect certain technical data through various technologies. This data is crucial for analyzing trends, monitoring usage patterns, and ensuring smooth service operation.
Information Collected:
We collect your IP address, device identifiers (such as IMEI for mobile devices or MAC address for network devices), browser type, operating system details (including version and language settings), browser language, screen resolution, and browsing activity details (e.g., pages visited, time spent on each page, links clicked, and action frequency). We also record game start and stop times.
Purpose of Collection:
This data is primarily used for technical support. For example, if you encounter a game issue, we can use this information to diagnose and resolve it. It ensures all service functions operate correctly and helps us detect potential issues in advance, such as server-side problems or device compatibility issues. Additionally, we use this information to optimize website and game performance. For instance, if many users on a specific device experience lag, we focus on optimizing the game for that device. The data also aids in understanding player habits, which is valuable for improving marketing strategies and detecting security threats.
(IV) Third-Party Information
Our services may integrate with third-party platforms, such as payment gateways, social media networks, analytics providers, and advertising partners. These third parties collect additional information from you in accordance with their privacy policies.
Purpose of Integration:
Connecting with social media platforms allows easy sharing of gaming achievements, adding a social element to the experience. Third-party analytics providers help us understand your engagement with our gaming content in detail, enabling service improvement. Advertising partners assist in delivering relevant ads. We carefully select and screen these partners to ensure adherence to strict privacy and security standards. Agreements are in place to protect your information and ensure data is used only for specified purposes.
II. Data Usage
The information we collect is primarily used to enhance your gaming experience, customize content to your preferences, and ensure access to the latest features and updates. Additionally, your data helps maintain game security, display relevant advertisements, and comply with legal obligations.
(I) Service Provision and Improvement
Your personal information and game data are essential for providing a personalized gaming experience.
Processing Method:
We use this data to tailor game content specifically for you. For example, if you prefer certain game genres, we may recommend new games or content within that genre. We also suggest in-game items that align with your playing style. To optimize performance, we analyze usage data. If a game area causes performance issues for many players, we focus on improving that part.
Benefits for You:
By tailoring the game to your preferences, we create a more enjoyable, responsive, and engaging environment. You’ll encounter content that suits your interests, making the experience more fulfilling. The game will run more smoothly, reducing technical glitches. You’ll also benefit from new features and improvements based on usage data analysis.
(II) Advertising and Marketing
Your data enables us to display advertisements and promotions relevant to your interests, both within and outside the game.
Processing Method:
Using advanced analytics and algorithms, we analyze your personal information, game data, and browsing history to understand your interests. Based on this understanding, we display targeted advertisements and promotional content.
Benefits for You:
You’ll receive customized offers and advertisements that match your gaming style and preferences. This makes the experience more interesting and helps you discover new games and content you might enjoy. You can disable interest-based advertisements through in-game settings or unsubscribe links in promotional emails.
(III) Game Security
To maintain fairness and security, we use collected information for security monitoring and risk assessment.
Processing Method:
We analyze game behavior data, login information, and device details to identify abnormal activities. Our security systems use machine-learning algorithms to detect patterns indicating cheating or unauthorized access.
Benefits for You:
This helps protect your account from unauthorized access and ensures a fair and secure gaming environment. Your personal information and progress are better protected, contributing to the community’s overall health.
(IV) Legal Compliance
We use your information in accordance with applicable laws and regulations to ensure business operation legality.
Processing Method:
We ensure all data collection and processing activities comply with relevant data protection laws, such as obtaining consent when required and implementing appropriate security measures.
Benefits for You:
You can use our services confidently, knowing your information is handled legally and responsibly.
III. Data Storage and Protection
We are committed to storing your data securely and protecting it from unauthorized access, loss, or misuse.
(I) Data Storage
Your personal information and game data are stored on secure servers protected by industry-standard encryption protocols and strict access controls.
Storage Location:
Our data is stored in secure data centers located in multiple regions, equipped with state-of-the-art physical and digital security measures.
(II) Data Retention
We retain your personal data for the duration needed to fulfill the objectives stated in this Privacy Policy or as required by law. Typically, data is retained for 3-5 years.
Deletion Method:
You can request the deletion of your personal data by contacting our customer customer service representatives. We will verify your identity before processing the request.
(III) Data Security
We employ strong encryption, firewalls, and regular security audits to protect your data. However, no system can be completely secure, so we recommend you take steps to protect your own data.
(IV) Legal Compliance and Security
We may disclose your data when required by law or to protect our legitimate rights and interests.
IV. Your Rights and Choices
You hold specific rights regarding your personal data and may exercise these rights under applicable data protection regulations. These rights empower you to control how your information is accessed, used, and managed.
(I) Access and Update
You may review and modify your personal information at any time via in-game account settings or by reaching out to our customer support team. This includes updating your username, contact information, payment preferences, and other relevant account details. Ensuring the accuracy and currency of your information allows us to provide you with seamless service.
(II) Account Deletion and Data Erasure
If you decide to stop using our services, you may request the permanent deletion of your account. Upon identity verification, we will proceed to erase your personal data and associated game content, including progress, purchases, and in-game interactions. Please note that this action is irreversible, and once your data is deleted, it cannot be recovered.
(III) Data Portability and Correction
You have the right to request a structured and commonly used electronic copy of your personal data. This enables you to transfer your information to another platform or service if desired. Additionally, if you discover inaccuracies in your data, you may request corrections to ensure that all information we hold is accurate and up to date.
(IV) Restriction of Processing
Under specific conditions—such as when you contest the accuracy of your data or object to its processing—you may request a temporary restriction on how your data is handled. During this period, we will limit the use of your data to storage and legal obligations only.
(V) Objection to Data Processing
You may object to the processing of your personal information when such processing is based on our legitimate interests. Upon receiving your objection, we will evaluate whether our grounds for processing override your rights. If not, we will cease processing the data in question unless required by legal obligations.
(VI) Withdrawing Consent
Where data processing is based on your explicit consent (such as for personalized marketing), you have the right to withdraw your consent at any time without affecting the lawfulness of prior processing. You may do so through your account settings or by contacting us directly.
V. Information Sharing and Disclosure
We are committed to protecting your privacy and do not engage in selling your personal data. However, under certain circumstances, we may share your information with trusted third parties to support our operations and improve your experience.
(I) Sharing with Authorized Third Parties
We may share personal and usage data with carefully selected service providers who assist us in delivering our services. These include payment processors, cloud storage providers, customer service platforms, analytics vendors, and IT infrastructure partners. All such third parties are bound by strict confidentiality agreements and are obligated to use your data solely for the intended service provision.
(II) Third-Party Advertising Partners
To support our services, we may collaborate with advertising networks and partners who display ads within or outside of our games. While we do not share personal identifiers such as your name or email, we may provide non-personal or aggregated information to help deliver targeted advertising.
(III) Corporate Transfers and Business Transactions
In the event of a merger, acquisition, restructuring, or sale of company assets, your personal data may be transferred as part of the transaction. We will take reasonable steps to ensure that the receiving party maintains appropriate data protection standards.
(IV) Legal Requests and Protection of Rights
We may disclose your information if required to comply with applicable laws, regulations, or legal processes, or in response to valid government requests. Data may also be shared when necessary to enforce our terms or defend our legal rights.
(V) Data Anonymization and Aggregation
Whenever possible, we anonymize or aggregate your data before sharing it with external parties. This data is used for service improvement and statistical analysis.
VI. Children’s Privacy Protection
We take the privacy and safety of children very seriously. Our services are not directed toward individuals under the age of 13, and we do not knowingly collect or solicit personal data from children without verifiable parental consent.
(I) Age Restrictions
Users must be at least 13 years of age to access or use our services. If we become aware that a child under 13 has provided us with personal information without parental authorization, we will delete such data promptly.
(II) Parental Controls and Oversight
Parents or guardians who believe their child has submitted data may contact us to access, review, or delete that information after verification.
(III) Compliance with Regional Laws
We comply with local laws regarding the minimum age for data consent, which may be higher than 13 in some jurisdictions.
(IV) Educational or Research Use Exception
In limited cases, anonymized data may be used for educational or research purposes, provided that no personally identifiable information is included.
VII. Cookies and Tracking Technologies
To enhance your experience and ensure the effective operation of our services, we use cookies and various tracking technologies.
(I) What Are Cookies?
Cookies are small text files stored on your device that remember your preferences, support session continuity, and enable certain features.
(II) Types of Cookies and Technologies We Use
Essential Cookies: Required for basic functionality.
Performance and Analytics Cookies: Help us understand how users interact with our services.
Functionality Cookies: Remember settings and preferences.
Advertising Cookies: Deliver personalized ads.
Tracking Pixels and SDKs: Monitor engagement within apps.
(III) Purposes of Using Cookies
Cookies are used for authentication, personalization, analytics, performance enhancement, and advertising.
(IV) User Control and Opt-Out Options
Users may manage cookie preferences through browser settings or in-app privacy settings. Disabling cookies may limit functionality.
(V) Third-Party Tools
We may work with third-party tools like Google Analytics and Facebook SDK, subject to their respective privacy policies.
VIII. Changes to the Privacy Policy
We reserve the right to update this Privacy Policy to reflect changes in our practices, legal obligations, or technologies.
(I) Policy Review and Updates
Changes may result from legal updates, new features, user feedback, or evolving data practices. The “last updated” date will be revised accordingly.
(II) Notification of Material Changes
For significant updates, we will notify you via in-app notices, email, or website banners.
(III) Continued Use Constitutes Agreement
By continuing to use our services after changes are published, you consent to the updated policy.
(IV) Access to Historical Versions
Archived versions of previous policies may be made available upon request to ensure transparency.
IX. Contact Us
For questions or concerns, please contact us at:
Email: [email protected]
Address: ROOM 63，7/F，WOON LEE COMM BLDG，7-9 AUSTIN AVE，TST HK
We are committed to addressing your privacy-related concerns promptly and ensuring a secure gaming experience.